Place before product
We begin with context, character and the people a place should serve.
A modern African platform
We shape places where people and possibility can grow.
RF Group brings landscape, hospitality, culture, recreation and education together to imagine greener cities and create enduring destinations.
01 About RF Group
A group built around the life of a place.
The most meaningful destinations are not created by a single discipline. They emerge when nature, culture, hospitality, learning and everyday community life are considered as one connected experience.
RF Group is the platform that connects those capabilities. Our businesses are distinct in their expertise and united by a shared ambition: to help African cities become greener, more generous and more memorable.
Our group structure is evolving. New ventures and investment areas shown on this site are clearly identified as future-facing.
Nature as infrastructure
Green systems are central to liveability, identity and long-term value.
Culture creates belonging
Programming, hospitality and story turn space into shared experience.
Stewardship over time
Enduring places require care, capability and an operating mindset.
02 Our businesses
Specialist businesses.
A shared direction.
Each company has a clear role. Together they create a broader platform for shaping destinations and the experiences that bring them to life.
01
Landscape · learning · hospitality
RF Gardens
The group’s green-infrastructure and horticultural platform—bringing landscape expertise, garden-led hospitality, retail and practical learning into one ecosystem.
Established operating businessHospitalityLandscape & ProjectsFloral & RetailRF Academy
02
Garden-led hospitality
Hakoora
An intimate hospitality concept centred on gardens, thoughtful service, discovery and a slower way of gathering.
Under development
03
Story · gathering · expression
Events & Culture
Experiences and cultural programming that connect people to place through occasions, creative expression and meaningful public life.
ARVORA — RF Group-owned flagship venueUnder developmentEventsExhibitionsCultural programming
04
Public realm · recreation · stewardship
RF Parks & Recreation
A platform for greener public life—bringing together park thinking, recreation, community use and long-term stewardship.
03 Impact & sustainability
A connected impact thesis
Greener cities are lived, not simply landscaped.
Our ambition is to connect environmental quality with everyday human experience: shade and biodiversity, learning and livelihoods, culture and community, hospitality and care.
As the group’s impact framework develops, RF Group intends to define credible measures for environmental, social and place-based outcomes. No impact figures are published until a baseline and reporting method are confirmed.
Nature-led cities
Landscape as a practical layer of resilient, liveable urban infrastructure.
Community life
Welcoming places that support connection, recreation and belonging.
Learning & capability
Horticultural knowledge, practical training and pathways into the green economy.
Long-term stewardship
Operating models that value care, continuity and the life of a place over time.
04 Projects & places
A new generation of greener public places.
These are proposed names for RF Parks & Recreation concepts. Final names, locations, mandates and delivery status should be confirmed before public launch.
VELIS Park
A nature-first public place owned and led by RF Group, shaped around habitat, transformation, discovery and everyday city life.
MOP Commons
RF Group participates as a partner in this welcoming urban commons for community, culture, recreation and shared public life.
Future Parks
A developing pipeline of greener public-realm and recreation opportunities.
05 Future verticals
Designed to grow deliberately
The platform can extend where place, experience and long-term value meet.
RF Property & Development
Future strategic vertical — scope and launch timing to be confirmed.
RF Hospitality
Future strategic vertical — scope and launch timing to be confirmed.
Strategic Investments
Future opportunities aligned with the group’s placemaking platform and long-term thesis.
06 Leadership
Entrepreneurial vision.
Operating discipline.
Founder & Group CEO
Tolu Olusoga
Tolu Olusoga leads RF Group’s vision, group strategy and the development of its connected placemaking platform. A full approved biography and portrait will be added before public launch.
07 News & insights
Ideas for a greener, more generous urban future.
RF Group will publish perspectives on placemaking, horticulture, public life, hospitality, culture and education.
Perspective
Why the life of a place begins after design
Editorial draft to be commissioned.
Field note
Nature as everyday urban infrastructure
Editorial draft to be commissioned.
Conversation
Culture, gathering and the memory of place
Editorial draft to be commissioned.
Partnerships & introductions
Let’s imagine what a place could become.
RF Group welcomes conversations with aligned investors, public-sector partners, developers, institutions, cultural collaborators and place-makers.
Contact detailsTo be confirmed before launch